A STUDY OF CHANGING SCENARIO OF BEAUTY AND PERSONAL CARE INDUSTRY
Author Name :- Neha Sharma,,
Journal type:- IJCRI-International journal of Creative Research & Innovation
Research Field Area :- Commerce and Management ; Volume 5, Issue 8, No. of Pages: 12
Your Research Paper Id :- 2020080213
Download Published File :- Click here
BEAUTY, PERSONAL CARE,INDUSTRY,brand
Cunningham, S.M., "Perceived Risk and Brand Loyalty in Donald Coaxed Risk Taking Information Handling in Consumer Behaviour" Boston Harvard University Press, 1967
Harvard Business Review on Brand Management, Harvard Business School Press, Boston, 1999.
Kakkar Gurudatt, Family Business: Golden Procession of Management, HRD Times, 2005
Kakkar Gurudatt, Kakkar Sonika, Pollution Free Environment; A Sustainable Approach For The Indian Economic Development, International Journal of Creative Research and Innovation ( IJCRI) Vol-4, Issue11, 2019 | ISSN: 2581-6829, http://www.edusanchar.com
Newman, J.W., and Webal, R.A., "Multivariate Analysis of Brand loyalty for Major House Hold Appliances", Journal of Marketing Research, Vol. X, November, 1973
Norstorm, R.D., and Swan, J.E., "Does a Change in Customer Loyalty Occur when a New Car Agency is Sold", Journal of Marketing Research, Vol.XXII, May, 1976
Panigrahi Rajeshwari and Raut Kishore Chandra, "Consumer and Brand Loyalty", Sonali Publications, New Delhi. 2006.
Pessenier, E.A., "A New way to Determine Buying Decisions", Journal of Marketing, Vol. 24,October, 1959
Raj S.P., "Striking a Balance Between Brand 'Popularity' and Brand Loyalty", Journal of Marketing, 49, Winter 1985,
Ronald Alsop, "Brand Loyalty is Rarely Blind Loyalty," The Wall Street Journal 19 October 1989
Schifman, L.G. and Kanuk, L.L., Consumer Behaviour, Prentice Hall of India Pvt . Ltd.,New Delhi, 1997.
Schwartz, D.J., Marketing Today a Basic Approach, Harcourt Brace Jovaovich Inc.,Second Edition, New York, 1997
Sen, S., as quoted in Indian Management, Vol. 41, Issue 5, August, 2002